It is no doubt that tourism
industry is one of the supporting arms of our country’s economy. This is the
reason why our government is putting an effort in marketing our country all
over the world. One of the Department of Tourism’s tactic that already caught
the attention of many in the global market is “It’s more fun in the
Philippines”. This tourism advertising campaign helped the industry gain over 4
million tourist arrivals last 2012.
As of January this year, our country
already welcomed 436,079 visitors. It is a 6.09% growth from last year’s
411,064 number of tourists for the same month. Our country’s top ten visitor
markets are from Korea, USA, Japan, China, Australia, Taiwan, Canada,
Singapore, Malaysia and United Kingdom. How did this over 4 million tourist
arrivals help our economy?
More
tourist arrivals mean more money and jobs that will follow. Tourism helps the
economy by generating money from tourists’ expenditures like staying in a
hotel, eating at restaurants, paying entrance fees, buying souvenirs, renting
cars and so many other things. Moreover, tourism leads to opportunities for
business. It helps build new products and services that would not be possible
if the market is just the local residents alone. This development will thus
lead to more employment opportunities for the local people.
Tourism
can also strengthen the local economy by making it rely on other new ideas for progress
not just on the usual source of income like agriculture or fishing which are
subject to price fluctuation. Furthermore, tourism can create a multiplier
effect. It means that the impact of tourism on tertiary sector like hotels and
restaurants will also have a good effect on secondary and primary sectors like
suppliers and farmers or producers respectively. In other words, the increase
in tourist expenditure produces an increase in national income and consumption
greater than the initial amount spent.
In
conclusion, tourism is starting to do its job to support our country and it presents
a very good potential for more economic growth in the Philippines.
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